Category: Data and Analytics
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How to Implement Schema Markup in a WordPress Theme
Schema markup is one of the most effective ways to help search engines understand your website’s content. When implemented correctly, it can improve visibility in search results, enable rich results, and provide stronger semantic context for your pages. This guide walks through the best way to implement schema markup in a WordPress theme, with practical…
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Why is Google Ads showing tagging errors on removed posts?
Google Ads shows errors for old, deleted pages because Google’s diagnostic tools periodically crawl previously known URLs to verify their status, and these tools may interpret the resulting 404 (Page Not Found) errors or lack of recent tag activity as tagging issues. The system assumes these pages should be active landing pages if they were…
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How to Set Up a Custom Trigger Event in Google Ads and Google Analytics (GA4)
Custom events are one of the most powerful ways to measure user interactions on your website—especially when default tracking doesn’t capture the actions that matter to your business. Whether it’s button clicks, form submissions, video views, or downloads, creating a custom trigger ensures you can optimize your campaigns with accurate data. In this post, we’ll…
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How to find file download data in Google Analytics?
In Google Analytics 4 (GA4), file downloads are automatically tracked as “file_download” events. To find which files were downloaded, follow these steps: 1. Using the Events Report 2. Using Explore for Custom Analysis 3. Using Google Tag Manager (GTM) for Custom Tracking (If Needed) If the built-in tracking doesn’t work for certain files, you can…
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How to Improve Click-Through Rate (CTR) with Google Search Console
Click-Through Rate (CTR) is one of the most important metrics for SEO and online marketing. It measures the percentage of users who click on your site’s link after seeing it in search results. A higher CTR means that your content is resonating with searchers and driving more organic traffic to your site. Fortunately, Google Search…