Résumé

professional summary

I’m a creative UI/UX Designer with 18+ years of experience designing and developing highly functional, visually appealing, user-friendly interfaces for websites and mobile applications. I have a proven track record of delivering high-quality design solutions that drive user engagement and enhance the overall user experience.

Education

The University of Vermont
Burlington, VT
Bachelor of Science degree, Consumer Studies

Minors: Applied Design, Advertising, and Consumer Economics

experience

Senior Graphic Designer / Web Specialist

Stride Creative Group
Burlington, VT
Oct. ’12 to present

  • Design and build accessible, WCAG-compliant front-end and admin interfaces optimized for usability and flexibility.
  • Create wireframes, mockups, and prototypes using Figma and Adobe XD to align design, functionality, and business goals.
  • Analyze user-flow data with Google Analytics and Hotjar to implement improvements that boost conversion and reduce task completion time.
  • Collaborate with developers, designers, and marketing teams to translate complex requirements into user-centered solutions.
  • Led design, development, and ongoing optimization for a portfolio of 70+ websites and mobile applications.
  • Redesigned Dynapower.com, improving user flow and driving a 30% YoY increase in traffic.
  • Developed processes for research, prototyping, and usability testing that enhanced product quality and team efficiency.

Senior Web Producer / Graphic Designer

CHP Inc. – DR Power / Neuton / Sunward Solar
Vergennes, VT
Oct. ’08 – Oct ’12

  • Led UX design, front-end development, and digital marketing initiatives for multiple brands.
  • Improved ecommerce checkout flows, boosting conversion by 18%.
  • Implemented dynamic UI features using JavaScript and jQuery, and optimized sites through A/B testing.
  • Collaborated with executives and marketing teams to define brand strategy and digital experiences.

Graphic Designer / Web Developer

Delta Marketing Group
So. Burlington, VT
Oct. ’06 to Oct. ’08

  • Designed and developed websites, CMS systems, and print collateral across diverse industries.
  • Applied UX design principles to improve usability and visitor engagement.
  • Built modular, semantic code (HTML, CSS, PHP) and implemented interactive features using AJAX/jQuery.

Senior Marketing Graphic Designer / Web Designer

The Burlington Free Press
Burlington, VT
Marketing Dept.
Aug. ’97 – Oct. ’06

  • Produced print and online campaigns, contributed to wireframing, and developed internal and external websites.
  • Trained staff on HTML/CSS best practices and managed site content via CMS.

Software & Services

Adobe Creative Suite

  • Photoshop
  • Illustrator
  • InDesign
  • Acrobat
  • Adobe XD

Development Software

  • Figma
  • VS Code
  • Coda

CRMs

  • Salesforce
  • HubSpot

Platforms

  • WordPress
  • HubSpot
  • WebFlow
  • SquareSpace
  • BigCommerce

SEO/Analytics

  • Google Analytics
  • Moz
  • Yoast SEO
  • SEM Rush

Accessibility / Compliance

  • ADA/WCAG Compliance
  • Google Lighthouse
  • GDPR / CCPA Compliance

Email Marketing

  • Mailchimp
  • Pardot
  • Constant Contact

Skills

Web Development

  • HTML
  • CSS
  • jQuery
  • WordPress Theme Development
  • Javascript
  • MySQL
  • PHPMyAdmin
  • Domain Registration and Transfers

Creative

  • Web Design
  • UI/UX Design
  • Brand Development
  • Logo Design
  • Ad Design
  • Content Development
  • Copywriting
  • Marketing Strategy

Server Management

  • cPanel
  • DNS Management
  • Plesk
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