Creating a new website can be a daunting experience. Follow this helpful overview to help make your website creation process go smoothly.

Discovery

The discovery phase in a website creation project is essential to thoroughly understand the client’s goals, target audience, and industry landscape, providing a solid foundation for informed decision-making throughout the design and development process.

1. Define Goals and Objectives:
   • Clearly articulate the purpose of the website.
   • Define specific, measurable goals and objectives for the project.
2. Conduct Market Research:
   • Research the target audience, competitors, and industry trends.
   • Gather insights that will inform the design and functionality of the website.
3. Create User Personas:
   • Develop detailed user personas representing the target audience.
   • Understand user needs, preferences, and behaviors.

Content Development

The content development phase is essential in a web project. In this phase we will strategically plan, create, and optimize content that effectively communicates the brand message, engages the target audience, and aligns with the overall goals and objectives of the project. Learn more about typical website content options.

1. Outline Content Strategy:
   • Plan the types of content to be included on the website.
   • Develop a sitemap and wireframes to structure the information architecture.
2. Copywriting:
   • Hire or collaborate with a copywriter to create engaging, clear, and persuasive content.
   • Ensure that the content aligns with the brand voice and tone.
   • Optimize content for search engines (SEO) by incorporating relevant keywords.
3. Photography/Asset Development:
   • Plan and organize a photoshoot if original photography is required.
   • Source or create high-quality visuals and graphics that enhance the overall design.
   • Optimize images and other assets for web use to ensure fast loading times.
4. Design the User Experience (UX):
   • Create prototypes or mockups to visualize the website’s layout and flow.
   • Design a user-friendly interface that aligns with the user personas.
5. Visual Design:
   • Develop a style guide that includes colors, typography, and imagery.
   • Design the visual elements of the website, ensuring a cohesive and appealing look.

Web/Mobile Development

Now we pass all of the approved design files on to our developers to magically transform into a fast-loading, easy-to-use website.

1. Select Technology and Platform:
   • Choose the appropriate technology stack and content management system (CMS).
   • Consider factors like scalability, security, and ease of maintenance.
2. Development:
   • Break down the project into manageable sprints or phases.
   • Code the website, implementing responsive design for various devices.
   • Build all unique page templates based on the content strategy work done in the content development phase
   • Integrate any necessary third-party tools or APIs.
3. Content Population:
   • Populate the website with the finalized content.
   • Ensure that the copy is well-formatted and visually appealing.
   • Optimize content for search engines (SEO).
4. Testing:
   • Conduct thorough testing for functionality, usability, and performance.
   • Ensure cross-browser compatibility.
   • Address any bugs or issues identified during testing.

Site launch, maintenance and ongoing support

Now we pass all of the approved design files on to our developers to magically transform into a fast-loading, easy-to-use website.

1. Training and Documentation:
   • Provide training to content creators and administrators on how to use the website.
   • Document any technical aspects for future reference.
2. Launch:
   • Plan and execute the website launch.
   • Monitor the website closely during the initial post-launch period.
3. Post-Launch Optimization:
   • Collect and analyze user feedback.
   • Monitor website analytics to identify areas for improvement.
   • Implement any necessary updates or optimizations.
4. Marketing and Promotion:
   • Develop a digital marketing strategy to drive traffic to the website.
   • Utilize social media, email marketing, and other channels for promotion.
5. Ongoing Maintenance:
   • Establish a plan for regular updates, security patches, and backups.
   • Monitor website performance and address any issues promptly.
6. Analytics and Reporting:
   • Set up analytics tools to track user behavior and website performance.
   • Generate regular reports to assess the success of the website in achieving its goals.